Strategic Digital, Marketing & Communications Leader
Brand Growth Architect
Award-Winning Campaign Specialist
Work Experience
December 2022 – Present
Oct 2024 - March 2025
_edited.png)
January 2021 – December 2022
_edited.png)
Digital Marketing Manager
AirKenya Express Limited | Nairobi, Kenya
This role involved driving digital marketing success for multiple airlines by implementing data-driven strategies that boosted online sales, social media engagement (75% increase), and website conversions through optimized redesigns. It included winning industry awards (e.g., World Travel Awards 2023), establishing nine CSR partnerships with conservation groups, and managing a remote content team to enhance brand consistency (60% improvement). Additionally, it covered paid media optimization (Google Ads, social campaigns) and compelling content creation (newsletters, email marketing) to strengthen audience retention and brand loyalty.
Account Manager (Remote)
E-Relations Hub - Agency | Nairobi, Kenya
This role involved developing and executing high-impact communication strategies that secured 30+ media placements in top-tier publications. It included organizing and moderating 12+ virtual events (webinars, press conferences) to boost stakeholder engagement, as well as crafting 50+ client materials (press releases, speeches, memos) to align with brand messaging. Additionally, it entailed remote account management, collaborating with cross-functional teams across Africa, and securing speaking opportunities at five major industry events to enhance clients’ thought leadership and sector authority.
Digital Marketing & Communications Manager
Renegade Air Limited | Nairobi, Kenya
This role focused on boosting digital engagement and brand awareness (100% growth over two years) through targeted marketing campaigns, promotional flight route launches, and a full-scale website redesign to improve user experience. Responsibilities included managing social media accounts (55% engagement increase), securing media and influencer partnerships, and executing crisis communication strategies (41% reduction in brand sentiment decline). Additionally, it involved optimizing email marketing campaigns to enhance customer retention and driving ticket sales through strategic promotions for new routes. The position required remote coordination of virtual strategy meetings to maintain brand consistency across platforms.
Education
2012 - 2016
United States University -Africa | Bachelor’s Degree in International Business Administration
Concentration in Marketing & Management
A comprehensive business degree with specialized focus on global marketing strategies, consumer behavior analysis, and cross-cultural management. The program equipped me with:
-
Core principles of international business operations and market expansion
-
Strategic marketing planning and brand management frameworks
-
Data-driven decision making for global business environments
-
Leadership and organizational management best practices
-
Marketing applications in international contexts
Fluent in English & Swahili | Cross-cultural business competency